Head of Sales & Marketing
Senior Management - VSL Offices
Full-time
Presence: On site
Contract position : No
DescriptionAt Lufa Farms, we’re on a mission to create a better food system and a huge part of this is achieved by growing food where people live, and growing it responsibly. We also partner with hundreds of local farmers and foodmakers to offer a full lineup of fresh, local, responsible groceries through our online Marketplace, an e-commerce site we developed in-house. To keep moving forward, we need an experienced and visionary Head of Sales and Marketing to define and execute our product strategy, collaborate with key business stakeholders, and ensure the successful delivery of customer-centric solutions. The Head of Sales and Marketing will be responsible for our affiliate program, events management for our kiosks, ecommerce platforms (social media and ads), B2B partnerships (setting up new markets and pick-up points), and reworking our referral program. The right person is smart, creative, humble, and able to mentor and support our current team to increase Lufa’s visibility and client base. Their success will be measured by the departmental budget, and sales and customer KPIs.Responsibilities•Act as the primary bridge between business stakeholders, development teams, and end-users to gather requirements, prioritize features, and define clear product goals - both for our e-commerce and for our sales kiosks;•Set up new partnerships for our pick-up points, kiosks and B2B opportunities;•Manage our sales team in Ontario and Quebec to ensure a high level of customer engagement and long-term subscriptions;•Work with our creative team to collaborate on our online marketing materials and for events;•Conduct market research, competitive analysis, and customer feedback assessments to inform product decisions;•Oversee project management activities, ensuring smooth execution and timely delivery of product features;•Work closely with UX/UI designers to enhance user experience and ensure seamless interactions;•Foster innovation by identifying emerging trends, technologies, and opportunities that enhance our online grocery platform;•Ensure compliance with security, regulatory standards, and best practices in product development.Requirements•8+ years of experience in product management, technology leadership, or related roles in e-commerce, retail, or digital platforms;•Strong background in Agile product ownership, with a proven ability to manage and prioritize product roadmaps;•Hands-on experience with backlog management, user story development, and stakeholder collaboration;•Excellent problem-solving, decision-making, and communication skills;•Experience working with cross-functional teams, including engineering, marketing, and operations;•Familiarity with modern web technologies, cloud solutions, and digital commerce platforms;•Bachelor’s degree in Business, Computer Science, or a related field (Master’s degree preferred).Schedule•Full-time (40 hours per week).Compensation and benefits •You’ll be eligible to participate in the firm’s health insurance, dental, and disability programs after completion of the probationary period (paid 50% by the employee and 50% by Lufa Farms);•Access to TELUS Health Virtual Care (direct contact to health professionals by phone, video, or chat) and the Employee and Family Assistance Program (professional, short-term counselling covering a broad range of interpersonal issues);•30% discount on your Lufa Farms basket.
Senior Management - VSL Offices
Full-time
Presence: On site
Contract position : No
Description
At Lufa Farms, we’re on a mission to create a better food system and a huge part of this is achieved by growing food where people live, and growing it responsibly. We also partner with hundreds of local farmers and foodmakers to offer a full lineup of fresh, local, responsible groceries through our online Marketplace, an e-commerce site we developed in-house. To keep moving forward, we need an experienced and visionary Head of Sales and Marketing to define and execute our product strategy, collaborate with key business stakeholders, and ensure the successful delivery of customer-centric solutions.
The Head of Sales and Marketing will be responsible for our affiliate program, events management for our kiosks, ecommerce platforms (social media and ads), B2B partnerships (setting up new markets and pick-up points), and reworking our referral program. The right person is smart, creative, humble, and able to mentor and support our current team to increase Lufa’s visibility and client base. Their success will be measured by the departmental budget, and sales and customer KPIs.
Responsibilities
•
Act as the primary bridge between business stakeholders, development teams, and end-users to gather requirements, prioritize features, and define clear product goals - both for our e-commerce and for our sales kiosks;
•
Set up new partnerships for our pick-up points, kiosks and B2B opportunities;
•
Manage our sales team in Ontario and Quebec to ensure a high level of customer engagement and long-term subscriptions;
•
Work with our creative team to collaborate on our online marketing materials and for events;
•
Conduct market research, competitive analysis, and customer feedback assessments to inform product decisions;
•
Oversee project management activities, ensuring smooth execution and timely delivery of product features;
•
Work closely with UX/UI designers to enhance user experience and ensure seamless interactions;
•
Foster innovation by identifying emerging trends, technologies, and opportunities that enhance our online grocery platform;
•
Ensure compliance with security, regulatory standards, and best practices in product development.
Requirements
•
8+ years of experience in product management, technology leadership, or related roles in e-commerce, retail, or digital platforms;
•
Strong background in Agile product ownership, with a proven ability to manage and prioritize product roadmaps;
•
Hands-on experience with backlog management, user story development, and stakeholder collaboration;
•
Excellent problem-solving, decision-making, and communication skills;
•
Experience working with cross-functional teams, including engineering, marketing, and operations;
•
Familiarity with modern web technologies, cloud solutions, and digital commerce platforms;
•
Bachelor’s degree in Business, Computer Science, or a related field (Master’s degree preferred).
Schedule
•
Full-time (40 hours per week).
Compensation and benefits
•
You’ll be eligible to participate in the firm’s health insurance, dental, and disability programs after completion of the probationary period (paid 50% by the employee and 50% by Lufa Farms);
•
Access to TELUS Health Virtual Care (direct contact to health professionals by phone, video, or chat) and the Employee and Family Assistance Program (professional, short-term counselling covering a broad range of interpersonal issues);
•
30% discount on your Lufa Farms basket.
Thank you for applying to Lufa Farms!
Please be patient while we review your application. We will contact you if you are the right fit for the role. If you haven’t joined our community of Lufavores already, browse the Marketplace to get to know us better!
